About this calculator

For Temu semi-managed sellers shipping from a US warehouse, this tool estimates per-unit net profit, margin, ROI and break-even ad share. It models Temu commission, last-mile fulfillment, inbound logistics, on-platform ads and returns in one form.

How to use

  1. Pick a scenario preset (small / apparel / large) to seed defaults.
  2. Replace product cost, commission % and last-mile fulfillment with your back-office numbers.
  3. Tune ad % toward 0 if you mostly rely on platform algorithm exposure.
  4. Re-run after every Temu commission policy update.

Field reference

Sale Price (USD)
Listed price on Temu after promotions.
Product Cost
Landed product cost in USD.
Temu Commission
Category-based seller service fee, typically 5–8%.
US Last-mile Fulfillment
USPS / UPS cost from US warehouse to consumer.
Inbound to US Warehouse
Cost from China factory to your US 3PL, prorated per unit.
Storage / Unit
Monthly US warehouse storage allocated per unit.
Temu Ads
Ad spend share — currently small for most sellers.
Return Rate
Returns / orders. Often 4–8% for standard items.
Other Variable Cost
Sample, coupon, FX or compliance fees per unit.

FAQ

Semi-managed vs fully-managed: which model is this for?

Semi-managed (你发美仓). For fully-managed, you only compare your supply price vs Temu's purchase price — the marketplace handles logistics.

How accurate is the default 6% commission?

It's an average across categories. Pull the exact rate from your Temu seller portal under 服务费率.

Do I need to budget for ads on Temu?

Right now most traffic is algorithmic. Reserve 3–8% if you want to push new SKUs faster.

Why is fulfillment higher than I expect?

Temu's US shipping standards push you toward faster carrier options. Negotiate a 3PL contract before scaling.

How do refunds-without-return affect profit?

Treat them as effective return rate. If you see 'refund only' rates of 3%+, raise the Return Rate input accordingly.

Can I model the Choice / fully-managed model here?

Set ads to 0 and last-mile/inbound to 0; keep product cost and commission. Net profit then equals supply price minus commission and any platform service fees.

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