About this launch planner

The Marketplace Launch Planner is a pre-launch screening tool for cross-border sellers. It helps you compare Amazon FBA, Temu semi-managed, TikTok Shop, Shopee cross-border and AliExpress before you commit to inventory, paid traffic or a monthly software stack.

Use it before sourcing a SKU, buying a seller tool subscription, or testing ads. The output is intentionally conservative: it focuses on unit profit, net margin, break-even ad share, first-test cash need and whether the first month can cover basic tools.

How to use it

1. Choose the marketplace closest to your launch plan.
2. Replace the preset values with your own price, product cost, fulfillment cost, fees, ad share and return assumptions.
3. Read the verdict before you buy inventory: small launch test, tighten costs or do not launch yet.
4. Open the detailed platform calculator for a deeper SKU-level pass.

Why this page exists

Most seller calculators answer one narrow question: "What is my margin?" This planner answers the earlier business question: "Is this marketplace and SKU worth testing at all?" That makes it useful for seller tool selection, payout account decisions and ad budget planning.